Using external CAPTCHA in Qualifio campaigns

Feature description:

Using External CAPTCHA is a way for our customers to better protect interactive campaigns and forms by stopping abuses and confirming visitors are real, while offering better user experience to their audience that will:

• decrease the human time spent solving CAPTCHAs
• decrease the risks to see participants stop the game when reaching this step.

From a data collection perspective, adding this step will have positive impacts on the data quality and therefore increase Qualifio’s ROI for your organization.

To do so, Qualifio has developed a new module that offers the possibility to integrate any CAPTCHA modules within our tool. This feature can be enabled at the Welcome step,  after some configuration actions shared between Qualifio & customers’ team.

Supported Engines are the following:

• GoogleRecaptchaV2
• GoogleRecaptchaEnterprise
• GoogleRecaptchaV3
• CloudflareTurnstile

How to enable this feature in your account?

• You need to have a valid subscription with one of the CAPTCHA providers, like Google reCAPTCHA, hCaptcha, Cloudflare Turnstile, Arkose Labs, Geetest…
• You need to introduce a new request via your CSM, so the feature is enabled in your account/organization. This activation will activate a new add-on fee on Qualifio side, as well as a one-shot set up fee.
• You need to create a client for Qualifio in your CAPTCHA platform
  • ⚠️ NOTE: When configuring the credentials for Qualifio, Google will ask to whitelist domains that will use the feature. To do so, you need to go the Qualifio Back-Office and retrieve the list of subdomains used by your campaigns (Publishing < Websites).

• You need to share the name of your provider, as well as the credentials linked to your account, so Qualifio can perform the configuration.
  • GoogleRecaptchaV2, GoogleRecaptchaV3: secret_key, site_key
  • GoogleRecaptchaEnterprise: project_id, api_key, site_key
  • CloudflareTurnstile: secret_key, site_key

• You need to share with Qualifio which display option you want to use in your campaigns. 1 single display for all campaigns running with this configuration. Each system has its own, for instance:
  • Cloudflare Turnstile:
    • ⚠️ NOTE: “Managed”, “Non-Interactive”, and “Invisible” configuration needs to be done on Cloudflare side first otherwise it won’t work on Qualifio side!
    • size: "normal", "flexible" or "compact
    • theme: "auto", "light" or "dark"
       
  • GoogleRecaptchaEnterprise & GoogleRecaptchaV2:
    • size: "invisible", "normal" or "compact”
    • theme: “light” or “dark”

How to use the feature in my campaigns?

You can include a CAPTCHA challenge in your campaign at the Welcome screen to protect your campaigns by making sure humans are trying to enter the campaign.

Once Qualifio validates the module activation, you can use it in your campaigns by selecting EXTERNAL CAPTCHA at the Welcome Screen step, under the “security option” tab, when creating new campaigns. And that’s it 🙂

The name of your CAPTCHA provider will be displayed in the dropdown:

User journey

The participant will see the CAPTCHA challenge at the Welcome Screen: the challenge needs to be completed before entering the campaign.
The challenge displayed will depend on the captcha you’re using in your campaigns and its configuration. Sometimes an action of the participant is required, sometimes it is not the case.

Cloudflare Turnstile

Google Recaptcha V3