How to create a “rebus” campaign?

Any step that is not referred here is similar to any standard Qualifio campaign.

A rebus is a coded message using pictures, numbers and letters to replace words. Turn the text of your choice into a fun little picture puzzle and ask your audience to name the words represented. The ideal format to help them discover your new line or product, for instance.

You have two options:

Option 1: create a “Guess the word” campaign

  1. Create a new campaign: you will find the guess the word campaign in the “Games” category;
  2. In the step “Words”, go to the "Introduction text" field to add your coded message based on words, emojis, GIFs, etc. or upload an image you created with your message to illustrate your question.
  3. In the "Text" field, type the correct answer that the participants will have to find (it can be a word, a sentence or a serie of words).
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You can modify the appearance of the letters:

Screenshot 2026-06-24 at 11.30.55.png

At the end of the "Words" step, it is possible to make the game optional:

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Option 2: create a quiz

  1. Create a new campaign: choose your quiz among different format options in the “Quizzes, contests & prediction” category;
  2. In the “Questions” step select the “Text comparison” field;
  3. In the "Your question" field, add your coded message based on words, emojis, GIFs, etc. or upload an image you created with your message to illustrate your question.
  4. In the "Answer" field, type the correct answer that the participants will have to find as well as the required matching rate in %.
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