Qualifio Tracking Framework: How to track the success of your interactive campaigns

Tabata Vossen -

Over the last decade, we've helped hundreds of European and international businesses increase their engagement and use data to grow. However, time and time again, our customers would find themselves struggling to measure the ROI of their campaigns accurately.

As a result, they'd often ask questions like these:

  • "How do we track form submissions with Qualifio?"
  • "Are our campaigns effective?"
  • "Did our campaigns generate enough conversions last year?"
  • "How can we prove to our CEO that our interactive content marketing strategy is supporting the business objective?"

And indeed, sometimes campaign statistics and Global Stats are not enough to accurately calculate ROI from your campaigns and thus it can be difficult to optimise those accordingly. On the other hand, most marketers we talked to cannot go beyond reading simple web metrics in Google Analytics because they don't have a concrete framework to fully leverage marketing tracking in Qualifio.

If any of the above sounds familiar, read on.

What is the Qualifio Tracking Framework?

The Qualifio Tracking Framework is a simple framework we created to help you rock your analytics. This framework can help you by providing a more detailed picture of what you can track in your Qualifio campaigns and, just like the instructions you get when you are assembling IKEA furniture, a step-by-step guide of how you can track it with Google Analytics & Tag Manager, Facebook and more.

In addition to existing metrics available in reporting tools such as campaign statistics and Global Stats, this framework is going to help you create your own custom tracking plan. It will enable you to track the full metrics behind your campaigns, measure your success and optimise your efforts over time, and ultimately drive a better marketing ROI that supports your business objectives.

And... we've created a Qualifio Tracking Framework guide for you to use. It will enable you to get started right away!

Need any help?

We've tried to make the creation of your custom tracking plan as simple as possible for you. Hopefully, this framework can provide you with some clarity on how to use marketing tracking to optimise your interactive marketing campaigns. However, we know that it's not necessarily going to be easy, particularly if you lack the time and technical knowledge to pull it all together.

If you'd like to access our in-house experts to get some support and learn how to use this framework to better track what you need to measure, simply get in touch.

Looking for more content like this?

Check out Using UTM tags to identify traffic sources in Qualifio and How to move your GTM code into the <head>?