Tabata Vossen
- đź’ˇ What is a loyalty program?
Loyalty programs offer rewards, discounts, and other special incentives (such as free products or early access to sales) as a way to attract and retain customers. They are designed to encourage repeat business, offering people a reward for brand interactions. The more often a member interacts with your brand, the greater their rewards.
đź’Ż Purpose of a loyalty program
By rewarding members for their interactions, loyalty programs provide two key functions:
- they help cultivate true brand loyalty and reduce customer churn rate,
- and they provide your company with a wealth of consumer data.
🔧 How a loyalty program works
Program members
In Qualifio Loyalty, program members can be anyone who has registered their personal information with your company. That is because members must provide the same login information every time.
Members can join your loyalty program, earn points and redeem rewards. Learn more about Qualifio Loyalty program members →
An overview of the earn-and-burn logic
The earn-and-burn points system allows you to reward members based on their interactions. For every interaction that happens, they earn points which can be later burned redeeming rewards.
Earning rules are triggered by specific interactions or events, for instance when members participate in a quiz, shop online, share an experience through social platforms or celebrate a birthday. Learn more about Qualifio Loyalty earning rules →
Burning rules are the “redemption mechanics” of your loyalty program. They allow members to spend points to redeem rewards. Learn more about Qualifio Loyalty burning rules →
🔥 Create a successful loyalty program
Want to create a loyalty program? You can start exploring our Help Centre. Once you feel comfortable with it, you can create your first program.
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