Rewards program

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💡 What is a Rewards program?

Rewards programs offer rewards, discounts, and other special incentives (such as free products or early access to sales) as a way to attract and retain customers. They are designed to encourage repeat business, offering people a reward for brand interactions. The more often a member interacts with your brand, the greater their rewards.

💯 Purpose of a rewards program

By rewarding members for their interactions, rewards programs provide two key functions:

  • they help cultivate true brand loyalty and reduce customer churn rate,
  • and they provide your company with a wealth of consumer data.

🔧 How a rewards program works

Program members

In Qualifio, program members can be anyone who has registered their personal information with your company. That is because members must provide the same login information every time.

Members can join your rewards program, earn points and redeem rewards. Learn more about Qualifio Rewards program members →

An overview of the earn-and-burn logic

The earn-and-burn points system allows you to reward members based on their interactions. For every interaction that happens, they earn points which can be later burned redeeming rewards.

Earning rules are triggered by specific interactions or events, for instance when members participate in a quiz, shop online, share an experience through social platforms or celebrate a birthday. Learn more about earning rules →

Burning rules are the “redemption mechanics” of your rewards program. They allow members to spend points to redeem rewards. Learn more about burning rules →

🔥 Create a successful rewards program

Want to create a rewards program? You can start exploring our Help Centre. Once you feel comfortable with it, you can create your first program.

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