How to use the answers of the participants as variables

Tabata Vossen -

Why use the participants' answers as variables?

  • To personalise your share screens
  • To collect more data for your DMP and retargeting purposes
  • To use storytelling in your exit screens

Read more: "What participants respond to your quiz has serious marketing value" on the blog


How to

  1. Go to the exit screen of your campaign
  2. Below the text field, click on the dynamic variables insertion module
  3. Select the variable that matches the desired answer (e.g. "Answer #1" for the participant's answer to the first question)

Read more: How to use dynamic variables in your campaigns