Why use the participants' answers as variables?
- To personalise your share screens
- To collect more data for your DMP and retargeting purposes
- To use storytelling in your exit screens
Read more: "What participants respond to your quiz has serious marketing value" on the blog
- Go to the exit screen of your campaign
- Below the text field, click on the dynamic variables insertion module
- Select the variable that matches the desired answer (e.g. "Answer #1" for the participant's answer to the first question)