The virality step helps increase campaign visibility by encouraging participants to share it with others organically through social networks and email invitations.
Virality features can appear either throughout the campaign or specifically after participation, depending on how you configure them.
Social media buttons (header)
You can display social media buttons in the campaign header, making them visible during the entire participation journey. This allows participants to share the campaign at any time.
Available networks include:
- X
Exit screen sharing actions
Sharing options can also be displayed on the exit screen, after the participant completes the campaign.
Available networks include:
- X
- Messenger
Placing sharing actions on the exit screen encourages participants to share their results or invite others once they have finished the experience.
Email invitations (Invite a friend)
In addition to social media sharing, you can activate the email invitation feature, allowing participants to invite friends directly by email.
Participants can enter one or several email addresses, and the platform sends an invitation message containing a link to the campaign.
This feature helps extend reach beyond social media and is particularly useful when the target audience may not be active on public social platforms.
You can customise the invitation email content to align with your campaign messaging.
Configuring sharing settings
When sharing is enabled, participants publish a link directing other users to the campaign page.
You can configure:
- which social networks are displayed,
- where sharing options appear (header or exit screen),
- the title, description and image used in the social preview.
The preview displayed on social platforms is based on the campaign’s sharing settings. These elements determine how the shared link appears and how attractive it looks to potential participants.
Because this preview influences click-through rate, using a clear image and concise, engaging text is recommended.
Read more: How to manage your social media “virality” settings
Customising the Facebook share message
For Facebook specifically, you can add custom text to the share dialog. This suggests a message to participants when they share the campaign.
Although users may edit the message before publishing, including a clear call-to-action can improve engagement and traffic.
Read more: Adding custom text to Facebook share buttons